ESS Evaluation Method: Focus group

Facilitated discussions to investigate people’s perceptions, opinions, beliefs, and attitudes. 

Useful for:

  • Collecting in-depth qualitative information.
  • Linking activity with evaluation if you are doing group work anyway. 
  • In-depth and interactive discussion with immediate results. 
  • Fewer resources than 1-2-1 work. 
  • Allowing everyone to have an input.