Using social media to evaluate other activities – Twitter use case study

Social media can be a good source for unsolicited feedback that can supplement other evidence. However, it can only be a useful source of evidence if you capture it!

You can have a look at the case study linked below, where the organisation, Community Brokerage Network, used Twitter to learn about their project’s reach and impact. (This is an extract from the publication, ‘Support in the Right Direction: Measuring the difference Independent Support makes‘).